Fishbrain • Full time • Stockholm
Fishbrain • Full time • Stockholm
The Fishbrain Team has built and maintains the #1 fishing app in the US, designed for people who are passionate about fishing and outdoors. Our mission is to deliver an incredible experience that helps anglers achieve their fishing dreams, today and tomorrow.
Want to take the #1 fishing app in the US with millions of users to the next level? Now is your chance!
Our lifecycle communication has a direct impact on activation, retention, and subscription growth. We're now looking for a CRM Marketing Manager to join our CRM team and help us take that work to the next level.
You'll report to the Head of CRM, and work closely with our CRM Campaign Manager as well as cross-functionally with our product teams and BI. We each run our own projects, but we make the bigger decisions together. This is a hands-on role with an analytical and strategic lean. You'll own lifecycle journeys and experiments end-to-end, and help us get sharper at measuring what CRM drives.
The CRM function is growing in ambition. We want to be more systematic, more data-driven, and more integrated with the product teams. AI is also reshaping what execution looks like in CRM work, and we're looking for someone who finds that exciting and wants to help figure it out with us.
What you'll do
Own lifecycle flows and experiments across the user journey: onboarding, conversion, retention, reactivation, winback.
Design and run A/B tests across email, push, and in-app messages. We're scaling up our testing practice and you'll help drive that.
Partner with product teams on building coherent user journeys, where what happens in the app and what we communicate outside of it line up.
Work hands-on in Braze to build segmented, personalized, event-driven flows.
Work with data from Braze, Amplitude, and other sources to find opportunities and evaluate results.
Help us strengthen how we measure and report on CRM performance.
Work with the Conversion team on subscription campaigns, offers, and paywall experiments.
What we're looking for
3+ years of hands-on experience in CRM, lifecycle or retention marketing.
You take the lead on projects and see them through, bringing clarity to your work and follow-through to the team.
Hands-on with tools like Braze or similar platforms. You enjoy the craft of building flows as much as the logic behind them.
Comfortable working with behavioural data, running experiments, and using tools like Amplitude or Mixpanel to answer your own questions.
Some HTML/CSS skills, especially for building and customizing email templates or in-app messages.
Curious about AI in CRM, and want to help shape how we use it.
Fluent in English, both written and spoken.
Nice to have
Experience working on subscription products.
Background in a tech scale-up environment.
An interest in the outdoors or fishing. It helps you understand the "vibe" and needs of our users.
Where you’ll work
We work in a hybrid setup, and all team members are expected to work from our Stockholm HQ, The Lighthouse, at least three days per week.
Please submit applications in ENGLISH, those that are not will not be reviewed.
Our Bait
We’re a product-focused startup, and every individual is important. That means you get to contribute to the direction of the company and the impact we have on millions of anglers. We at Fishbrain work with the latest tech and challenge ourselves every day. We have a work culture that encourages innovation, passion and teamwork. And most importantly, we want you to enjoy coming to work every single day.
In addition, Fishbrain also offers:
Each year you’ll get 30 days vacation to use however, whenever
5000 sek annual allowance to put towards anything in the realm of health and fitness
Fishbrain provides five paid Learning & Development days per year to its employees
Mac or PC, you decide
Our global data set, among the largest in the world, is selectively provided in a managed and controlled manner to scientific research partners in both North America and Europe to better understand and improve fisheries research
To support your health and well-being, we’ll be offering complimentary flu vaccinations every year
Grab one and go fishing. We have fishing guides and experts working among us that can help you catch your dream fish
Feel free to bring your furry friend to the office
Quizzes, virtual escape rooms, parties, regular fikas, fishing tournaments and much more!
Every Wednesday we start the day with a breakfast together
Feeling hooked? Throw us a line!
Fishbrain is a tech company with a global user base of over 15 million anglers. We have built the no. 1 app for people who love fishing, whether they want to find new places to fish or connect with other anglers. In order to make the world’s biggest hobby more accessible to people all over the world, we at Fishbrain work with the latest tech and continue to challenge ourselves every day. We want the Fishbrain years to be a time to grow and develop both in terms of career and on a personal level, which is why we so heavily value a work culture that encourages innovation, passion and teamwork. And most importantly, enjoying coming to work every single day.
